brand and communication
brand strategy.
Brand pillars and personality defined before the visuals, to guide every communication decision.
what the service is.
Before the drawing comes the definition of what the brand stands for. We work on pillars, personality traits and positioning so communication is coherent at every touchpoint.
At Grupo Vera Rosas, the branding strategy turned the group’s brand into the element that ties together all the companies in the regulatory affairs cluster.
what you get.
- Brand pillars
- Personality traits
- Guide for communication decisions
how it works.
the brand strategy process, step by step.
Each step has a clear result and ends with validation, so nobody finds out only at the end what was missing.
request a proposal- step 1
immersion.
We get to know the business, the audience and how the brand is perceived today.
- step 2
brand pillars.
We define the purpose and the pillars that guide communication.
- step 3
personality and tone.
Personality traits and a way of speaking, so the brand sounds the same everywhere.
- step 4
application guide.
We gather everything into a guide to support communication decisions.
in practice.
see the service in a project.
contact.
let's talk about brand strategy.
Tell us the context of your project. We reply with the next steps.
- contact@olilodesign.com
- WhatsApp +55 11 97697-6224
- Av. Paulista, 1636, suite 1504, Cerqueira César, São Paulo, SP, 01310-200, Brazil